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Head of Commercial (The Netherlands)

Westfalia Fruit is a leading multinational supplier of fresh fruit and related value-added products to global markets. Through their vertically-integrated supply chain, they grow, source, ripen, pack, process and market quality avocados and fresh produce – 365 days a year and across the globe.

With the largest avocado-growing footprint in the world, they are recognised as the leading #avoexperts, and considered as the supplier of choice to both retail and wholesale customers whom they serve from sales offices in the UK, Europe, North America, Latin America & Southern Africa.

As the business grows and excels, Westfalia Fruit is looking for a Head of Commercial to join their team in the Netherlands.

Head of Commercial (The Netherlands)


Achieve results in a growing market.

  • Responsible for daily relationship management and structural sales to retail customers (prices, seasons, volumes, contracts, product specifications and delivery terms).
  • Recognize customer needs and proactively respond to them commercially by increasing margin and sales.
  • Responsible for expanding existing and developing new concepts with retail customers throughout Europe.
  • You are able to lead a group of committed employees and operate internationally when necessary.
  • Setting out lines of communication and seizing opportunities.
  • Ensuring optimal cooperation between the team in the Netherlands and the various Westfalia offices worldwide.
  • You make an important contribution to the strategy of the Westfalia Fruit Team.
  • Regular travel is an important part of the job.
  • Continuously improve and optimise the commercial process.
  • You report directly to the President of Europe.


Positive, energetic motivator who connects the dots

  • WO/HBO education with up-to-date knowledge of the International fresh produce sector.
  • You have 10 years of experience and knowledge of managing Fresh Produce sales to European Retail customers.
  • Experience managing Fresh Produce sales to European Retail customers.
  • 100% passion for people and "Commercial Excellence"
  • Demonstrable experience and successful in setting up and supervising international projects.
  • You have demonstrable experience in working in an international environment.
  • You are an entrepreneurial manager par excellence who sees the dynamics of the sector as a challenge.
  • Excellent communication and presentation skills in both Dutch and English, Spanish and German is a plus.


  • Charismatic, energetic.
  • Empathic ability.
  • Bridge builder, operational.
  • Analytical & solution-oriented.
  • Tenacious and committed.
  • Enterprising, curious, initiative-rich.
  • Self-managing with great sense of responsibility.


Poeldijk office, which is easily accessible from Den Haag A4, Rotterdam A15/A20, Gouda A12. You will be travelling to customers regularly, so you won’t be in the office all the time.


A dynamic and varied full-time job with opportunities for personal development and advancement at a reliable international organisation. Excellent salary and other allowances in a stable team. Employment conditions are appropriate to the position within this ambitious company.

Westfalia Fruit is an equal opportunity employer. All applicants will be considered for employment without attention to age, ethnicity, religion, sex, sexual orientation, gender identity, family or parental status, national origin, or veteran, neurodiversity or disability status.

Westfalia Fruit has outsourced the recruitment and executive selection for the position of Head of Commercial to Up&Up Talent Solutions.

For more information, please contact Taco van der Louw on +31 (0)6 53 52 62 46.  Applications strictly via

For more information about the organisation, please go to website of Westfalia Fruit


Up & Up Talent Solutions B.V. specialises in fruit and vegetable, agricultural and food vacancies from vocational college to Masters level. We are personal, dynamic and authentic. We work with an extensive database, social media and targeted recruitment campaigns. International recruitment with a large network (including Europe, Asia, Africa, South America, USA). The market areas are fresh produce, food, agriculture, retail (FMCG / OOH).